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Canada, Israel, and South Korea Log Most Time Online
Canada leads all countries surveyed in hours online per month, according to comScore Networks. In fact, according to data provided by comScore, Canadian users outsurf US users by 27% to 72% for average usage days per visitor (per month) and average visits per visitor respectively (see Table 1).
Table 1: Canada vs. US: Internet Usage Comparison |
| |
Broadband |
Dial-up |
| |
Canada |
US |
Percent Difference |
Canada |
US |
% Composition Unique Visitors |
88.7 |
74.4 |
N/A |
11.3 |
25.7 |
Total Minutes (MM) |
45,871 |
151.496 |
N/A |
2,954 |
31,416 |
Total Pages Viewed (MM) |
68,902 |
233,352 |
N/A |
3,203 |
31,416 |
Average Usage Days per Visitor |
21.2 |
16.7 |
26.9% |
15.5 |
12.3 |
Average Visits per Visitor |
92.8 |
53.9 |
72.2% |
38.8 |
26.6 |
Average Pages per Usage Day |
170.5 |
126.9 |
34.3% |
85.4 |
67.9 |
Source: comScore World Metrix, January 2007
Canadians averaged 39.6 hours per month online overall, with broadband users spending nearly three times more hours online than narrowband users (41.3 hours per month versus 14.2 hours online, see Table 2). Israel came in second at 37.4 hours per month, South Korea at 34 hours, the United States at 31.6 hours, and the UK at 31.2 hours per month (see Figure 4). Overall among the ten countries surveyed, broadband users spent over three times more hours online than narrowband users.
Figure 4: Top 10 Countries for Average Hours Online
Source: comScore Networks
Table 2: Top 10 Countries by Average Monthly Hours Online per Unique Visitor
Broadband vs. Narrowband Among Visitors Age 15+* |
| |
Average Monthly Hours Online |
| |
Unique Visitors Rank |
Among All Users |
Among Broadband Users |
Among Narrowband Users |
Canada |
9 |
39.6 |
41.3 |
14.2 |
Israel |
28 |
37.4 |
38.8 |
10.9 |
South Korea |
6 |
34.0 |
36.1 |
N/A** |
United States |
1 |
31.6 |
37.2 |
13.5 |
United Kingdom |
5 |
31.2 |
35.6 |
7.5 |
Chile |
20 |
30.9 |
38.6 |
12.6 |
Brazil |
11 |
30.2 |
38.5 |
17.0 |
Finland |
30 |
28.7 |
34.2 |
N/A** |
Spain |
12 |
27.9 |
33.4 |
9.1 |
Sweden |
21 |
27.5 |
31.4 |
9.7 |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
** Level of narrowband penetration extremely low, therefore an accurate reportable estimate is not available.
Source: comScore Media Metrix, Home, January 2007
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