Google is King!                                                 September 2006

Google is now the undisputed King of Search Engines with over 50% of all Internet searches.  Meanwhile back at the ranch in Calgary, our population just passed the 1,000,000 mark.  Thanks to the oilpatch, Calgary is now one of the fastest growing cities with the highest computer and Internet usage in North America.

 What does this mean for Calgary companies?

• 82% of Calgarians have access to the Internet at home or work
• Google is used for 50% of all Internet searches
• 70% of Calgary computer users are searching the Internet  daily
• Do the Math!
• Over 287,000 Calgarians are searching on Google every day!

Never mind the international opportunities. Can your business afford to ignore 287,000 Calgary prospects that are Googling for new products every day?

 Web Design Tips - Content, Content & More Content

Have you ever clicked on a Google sponsored ad and wound up in a link farm full of advertising with no content?   In response to a recent lawsuit which cost Google $90M for click fraud, on August 1, 2006 Google announced new guidelines for Pay per Click (PPC) landing pages.  These new rules use the same parameters (keyword density, titles, headers, anchor text etc) that are used for ranking web pages for generic search results.  If your PPC landing pages do not comply with the new Google rules you will be charged more per click than your competition.

The good news?  -  If your web pages contain sufficient content that is related to your keywords, your web page rankings will increase, ( = more real visitors) your Google advertising will cost less and users will finally get relevant search results.