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Analyzing & linking historical keyword data to your website attracts more targeted prospects to your website, but this is only one part of an ongoing website optimization process. Back in the day, search engine optimization was simply a matter of adding some meta- tags and keywords to your website then waiting for the world to beat a path to your door Due largely to search engine hackers in the pornography industry, the rulebook of search engine and website optimization has been completely rewritten in the last couple of years. Search engines now look at everything from URL name, domain registration, age, visible and invisible text, staleness, quantity and quality of inbound and outbound links, page rank and shared IP addresses. On average Google will change it’s search algorithm every 2 months and if your website design breaks any of the guidelines, your URL will be blacklisted (Invisible to searches) for up to 6 Months!
( ComScore Survey - August 2007)
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