Internet is #1 Advertising Media by 2011
Internet advertising is expected to reach $62 Billion and become the top advertising medium by 2011.
Consumers are spending more time surfing the Net and less time on TV and newspapers.
Internet usage has increased by 20% while newspaper and TV usage has decreased by 6% since 2001.
Why? Time-starved consumers are more inclined to watch a 3 minute You Tube video than spend 30 minutes watching a TV show.
| Email Marketing pays 50 to 1 |
Americans will spend $500 Million on Email marketing this year which will generate about $22 Billion in sales. Email marketing has increased by over 18% since last year because it is far cheaper than the cost of producing direct mail or catalogs. Targeted Email campaigns provide detailed statistical tracking information and conversion rates of up to 33% compared to less than 1% for direct mail |
Q: What's the 1st thing You do after you turn on your computer?
A: Check your Email
Email is still the most popular application on the PC.
Start collecting business cards to build your own in-house Email list. You can attract new and repeat customers with targeted Email campaigns that deliver immediately measurable results and you will discover which hot buttons will get your phone ringing. If you link your Email campaign to special landing pages on your web site, you will dramatically increase your conversion rates.
