Internet advertising is expected to reach $62 Billion and become the top advertising medium by 2011.
Consumers are spending more time surfing the Net and less time on TV and newspapers.
Internet usage has increased by 20% while newspaper and TV usage has decreased by 6% since 2001.
Why? Time-starved consumers are more inclined to watch a 3 minute You Tube video than spend 30 minutes watching a TV show.
Email Marketing pays 50 to 1
Americans will spend $500 Million on Email marketing this year which will generate about $22 Billion in sales. Email marketing has increased by over 18% since last year because it is far cheaper than the cost of producing direct mail or catalogs. Targeted Email campaigns provide detailed statistical tracking information and conversion rates of up to 33% compared to less than 1% for direct mail
Q: What's the 1st thing You do after you turn on your computer?
A: Check your Email
Email is still the most popular application on the PC.
Start collecting business cards to build your own in-house Email list. You can attract new and repeat customers with targeted Email campaigns that deliver immediately measurable results and you will discover which hot buttons will get your phone ringing. If you link your Email campaign to special landing pages on your web site, you will dramatically increase your conversion rates.
According to a July 2007 survey by MarketingSherpa the most effective ways to promote your business are:
Email Marketing: 64% effective ROI
Search Engine Optimization: 54% effective ROI
Pay per Click Advertising: 51% effective ROI
Email Marketing Campaigns
Recently published information from the Direct Marketing Association, based in New York City, points to a return on investment of almost US$50 for every dollar spent on direct e-mail marketing campaigns. In the U.S. alone, marketers will spend US$500 million this year on e-mail marketing, expected to generate approximately US$22 billion in sales. Expenditure will increase about 18 per cent over last year.
The reason for the growth in the market is simple, said Stephanie Hendicks, a spokesperson for the DMA: e-mail is cheap.
“E-mail has the highest ROI, in large part because you can send a lot of e-mail messages for a dollar,” he said. “The cost of producing a catalogue or a direct mail piece is so much higher. In general, e-mail is still a very important part of a broader marketing mix for almost anyone.”
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Includes 1 Year Domain Name Registration and Web Hosting, Web Statistics and visitor counter
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Includes 1 Year Web Site Hosting and monthly
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Metatag keyword and key phrase development and statistical analysis
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HTML multimedia Email newsletters & copywriting
Pay per Click Advertising
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